Publications
The role of sensory marketing in supporting the brand: A study of customer' perceptions in chocolate qasr store in Mosul
Aug 3, 2025Journal International Journal of Research in Marketing Management and Sales
Publisher International Journal of Research in Marketing Management and Sales
DOI doi.org/10.33545/26633329.2025.v7.i1b.221
Issue 7
Volume 1
This research paper explores how sensory marketing can support a brand's marketing efforts in a chocolate store located in Mosul. The study collected data from 60 customers and regular visitors of the store using a questionnaire, which was then analyzed using SPSS. The results indicated a strong and significant correlation between the five dimensions of sensory marketing and the brand variable in its two dimensions. Additionally, the study found that sensory marketing has a significant impact on the brand variable. The paper suggests using questionnaires to gather customer feedback and suggestions to improve the store's performance and enhance their overall experience.