harbiyah abdo omar -

Gender	FEMALE
Place of Work	Technical college of Management/ Mosul
Position	nothing
Qualification	phd
Speciality	Marketing management
Email	harbiyahabdo@ntu.edu.iq
Phone	07730998644
Address	الدركزلية, نينوى, Mosul, Iraq

التسويق الحسّي ودوره في اسعاد الزبون دراسة استطلاعية لآراء عينة من الزبائن المرتادين لمطاعم مدينة الموصل

Jun 26, 2025

Journal مجلة اقتصاديات الاعمال للبحوث التطبيقية

DOI https://dx.doi.org/10.37940/BEJAR.2025.7.2.63

Issue 1

Volume 7

The current research seeks to demonstrate the correlation and influence relationship between sensory marketing in its dimensions and customer happiness in its dimensions, due to the great importance of the subject inlight of the expansion of markets and the diversity of products and brands. The descriptive analytical approach was adopted, and two main hypotheses were formulated that stipulate the existence of a correlation and influence relationship between the research variables. A random sample of (80) customers was selected who frequented a number of restaurants in the city of Mosul that were established after the liberation of the city of Mosul, and their preferences and orientations were identified through designing a questionnaire form that included a set of paragraphs. Its data was analyzed using the SPSS program, and the values of the correlation and influence coefficients were calculated. The research reached conclusions, the most important of which were: Sensory marketing in its dimensions represented by the five senses of the individual contributes to achieving customer happiness through his experience in purchasing the product or brand and working on repeating the purchase. Based on the conclusions, the research reached a set of proposals and mechanisms for implementing them, the most important of which were: Service organizations should meet the needs and desires of customers in a way that attracts many customers and wins them for the organization, by providing High quality services at competitive prices compared to other competitors, attention to the appearance of the staff and the internal and external arrangement of the restaurants studied.

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The Role of Green Supply Chains in Enhancing Sustainable Marketing: An Exploratory Study at Rovian Mineral Water Company in Duhok Governorate

Jan 1, 2024

Journal Economics: Yesterday, Today and Tomorrow

publisher Economics: Yesterday, Today and Tomorrow

DOI DOI: 10.34670/AR.2024.38.61.050

Issue 1

Volume 14

The current research aims to identify green supply chains and their role in promoting sustainable marketing in organizations by enhancing their production and marketing performance in order to preserve the environment and people, and working to enhance their competitive capabilities by keeping pace with modernity and changes in the external environment surrounding and affecting them, which would be reflected in enhancing activities of Sustainable marketing, two basic hypotheses were formulated: There is a significant relationship between green supply chains and sustainable marketing, and there is a significant effect of green supply chains on sustainable marketing in all its dimensions combined. The research used the descriptive analytical method to extract the results of the relationships and effectiveness between the independent and dependent variables. This was done by adopting a questionnaire that included a five-point Likert scale, which was distributed to a sample of individuals working at the Ruffian Mineral Water Company in Dohuk Governorate. The research reached a number of conclusions, the most important of which was: Green supply chains play a prominent role in improving marketing and competitive capabilities, as well as promoting sustainable marketing represented by its marketing mix. A number of proposals were also presented, including production and marketing organizations must keep pace with the external changes surrounding them. Especially the technical ones and meeting the needs and desires of customers in accordance with contemporary marketing trends, given that the customer is the basic base in achieving the organization’s goals of profitability, growth and continuity in the market.

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Contributions of Leadership Styles to Digital Transformation-An Exploratory Study of the Opinions of a Sample of Administrative Leaders at the Northern Technical University Niebal Younis Mohammed* , Harbiya Abdo Omar, Adel Abdullah Aziz

Jun 9, 2022

Journal Ingénierie des Systèmes d’Information

publisher https://doi.org/10.18280/isi.270602

Issue 06

Volume 27

Accepted: 4 November 2022 The study was conducted to find out the extent of the success of the senior leaders in higher education organizations in the digital transformation process, as well as its practical side, it found the effect of leadership patterns, which are the transformational leader, the reciprocal leader, the democratic leader, and finally the autocratic leader, and its reflection on the digital roaming with its dimensions represented in electronic governance. Digital technology, physical aspects, digital strategies, one of the good things for the senior management is to make the administrative work linked to the Internet and archive it properly and correctly, allowing the user to find the required information in an easy and easy way. The study community at the Administrative Technical University was identified and a sample of 217 electronic questionnaires to be analyzed using the SPSS Amos program. The study reached a number of conclusions, the most important of which is the conformity of the study model with the hypothetical model using the chi-square for good matching of observational frequencies and dealing with the modeling with structural equations to analyze the data and the phenomenon that matched the field dat

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Pink Marketing and Its impact on Customer Delight An Exploratory Study of the Opinions of a Sample of Women Using the French L'Oreal Product

Apr 25, 2022

Journal NTU JOURNAL FOR ADMINISTRATIVE AND HUMAN SCIENCES ARTICLE EISSN

publisher NTU JOURNAL FOR ADMINISTRATIVE AND HUMAN SCIENCES ARTICLE EISSN: 2789 - 1259 Research Open Access

DOI https://doi.org/10.56286/ntujahs.v2i1.199

Issue 1

Volume 2

The current research aims to clarify the impact of pink marketing on customer happiness, and thus the main problem of the research was to explain the role that pink marketing plays in its dimensions in its impact on customer happiness, and what is the strength of the relationship and impact between them?, and a number of hypotheses were formulated that were based on the hypothetical research scheme The most prominent of which was that there is a significant effect of pink marketing on customer happiness, and to reach the desired results, a questionnaire was designed and distributed to a sample of women who use L’Oréal’s products for skin care and cosmetics, with a total of (80) women, and the forms were collected from them, sorted and analyzed The research used a number of statistical methods from frequencies and percentages using statistical programming (SPSS Ver.24), as well as extracting the values of correlation and impact coefficients through which the hypotheses were tested. The research reached a number of conclusions, the most important of which were: that each of the pink marketing activities and customer happiness are important for organizations and customers, as they achieve the goals of both parties, represented by fulfilling the needs and desires of women, in order to achieve profitability and market expansion. Based on the conclusions, a number of proposals were presented, the most important of which were: Marketing organizations should pay attention to the concepts of pink marketing and customer happiness by paying attention to the issues of market segmentation, and refer to the specialists in the marketing field to define them so that there is a clear perception of the nature of the two concepts to achieve the desired goals. Keywords: Pink Marketing, Customer Delight.

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دور العلامة التجارية في زيادة الحصة السوقية دراسة استطلاعية لآراء العاملين في مول 1:10 في مدينة الموصل حربية عبدو عمر

Mar 1, 2022

Journal مجلة جامعة الانبار للعلوم الاقتصادية والادارية

publisher مجلة المثنى للعلوم الالدارية والاقتصادية

DOI https://doi.org/10.34009/aujeas.2022.178814

Issue 1

Volume 14

The current research aims to clarify the role of the Brand in increasing the Market share, because the Brand is of great importance in the minds of the consumers who go to the markets and choose the distinct brand of products. There is a wide spread of the diversity of brands in the stores of the city of Mosul in particular, and the cities of Iraq in general, and a number of hypotheses were formulated, the most prominent of which were: There is a correlation and a significant effect between the brand and the market share at a significant level of 0.05, and the workers in 1:10 Mall were selected. As a survey sample for research, numbering (30) workers, and statistical tools and measures were used by analyzing the data of the questionnaire form according to the SPSS Ver.24 programming, and the research reached a number of conclusions, most notably: The brand has a major role in attracting and attracting consumers to buy food products, Among the most prominent recommendations were: the need to encourage consumers to purchase products with discreet brands that are not imitated, or counterfeit, as well as the interest of stores in the brand It is a source of promotion, profitability and gaining new customers. Keywords: Brand, Market Share

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دور التسويق الرقمي في تعزيز الاستراتيجيات المعتمدة على مصفوفة Ansoff: دراسة استطلاعية في متجر العالمية في مدينة الموصل. منذر خضر يعقوب, حربية عبدو عمر

Jul 1, 2021

Journal Muthanna Journal of Administrative & Economics Sciences

publisher مجلة المثنى للعلوم الالدارية والاقتصادية

Issue 3

Volume 11

The topic of digital marketing is one of the contemporary topics. At the present time, a group of new and vital technologies have emerged that would contribute to the marketing of products, especially the marketing of goods in general, and the soft commodities in particular, as it has developed very much in the last two decades, especially in light of crises including the Covid-19 pandemic crisis. The current research aims to demonstrate the role of digital marketing in its dimensions in promoting strategies based on the Ansoff matrix, on the assumption that digital marketing contributes to strengthening them, and the strategies adopted on the Ansoff matrix are also affected by digital marketing. Al-Alamiah store was selected in the city of Mosul, and a sample was taken from its (50) working employees. The research reached a set of conclusions, the most important of which were: The searched store's interest in digita

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