master

Nov 1, 2020 - Oct 9, 2022

bachelors degree

Jul 1, 2000 - Sep 1, 1997

Teaching in Northern Technical University [Teaching in Northern Technical University]

Oct 28, 2000 - Present

The role of sensory marketing in supporting the brand: A study of customer' perceptions in chocolate qasr store in Mosul

Aug 3, 2025

Journal International Journal of Research in Marketing Management and Sales

DOI https://doi.org/10.33545/26633329.2025.v7.i1b.221

Issue 1

Volume 7

This research paper explores how sensory marketing can support a brand's marketing efforts in a chocolate store located in Mosul. The study collected data from 60 customers and regular visitors of the store using a questionnaire, which was then analyzed using SPSS. The results indicated a strong and significant correlation between the five dimensions of sensory marketing and the brand variable in its two dimensions. Additionally, the study found that sensory marketing has a significant impact on the brand variable. The paper suggests using questionnaires to gather customer feedback and suggestions to improve the store's performance and enhance their overall experience.

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Networked manufacturing and its role in supporting the accelerated supply chain

Mar 25, 2025

Journal International Journal of Research in Management

DOI https://www.doi.org/10.33545/26648792.2025.v7.i1d.293

Issue 1

Volume 7

t The research examines networked manufacturing capabilities for accelerating the supply chain operations at the General Company for Communication and Power Equipment / Al-Kindi Factory. The research examines networked manufacturing support capabilities for accelerated supply chains because these accelerated chains represent an essential business element whose improved efficiency and reduced costs lead to organizational success. The study analyzed results using a descriptive-analytical method and utilized a questionnaire as its fundamental data collection instrument to execute the research practicably. The study received valid responses from 90 employees who work at the General Company for Communication and Power Equipment / Al-Kindi Factory. Research data analysis combined with hypothesis testing was performed using statistical software SPSS V26. Research data demonstrates that the implementation of networked manufacturing systems creates various operational benefits with associated cost reductions. These supply chain systems will maintain and improve their efficiency through technological progress which will lead to better support for dynamic working conditions. This research also provides guidance by recommending that managers and staff members must understand the value of networked manufacturing together with its various aspects and methods to handle obstacles. Keywords: Networked manufacturing, fourth industrial revolution, accelerated supply chain

The Role of Resonant leadership in Organisational Citizenship Bhaviour: An Analytical Study of the Perspectives of Employees at the Technical Institute/Mosul

Jan 1, 2025

Journal مجلة الدراسات المستدامة

he current research aims to examine the role of resonant leadership, represented by its dimensions (mindfulness, compassion, hope), in organizational citizenship Bhavior, represented by its dimensions (organizational compliance, organizational loyalty, organizational participation), in the researched organisation. The research adopted a descriptive and analytical approach to the data collected through a questionnaire tool administered to a random sample consisting of (82) employees working at the Technical Institute/Mosul. The research hypotheses were tested using statistical software (SPSS V.26), and several results confirmed the presence of significant relationships and impact of resonant leadership, through its aggregated and individual dimensions, on organizational citizenship bhaviour in the researched organization. Keywords: )Resonant leadership, Organizational citizenship bhaviour (.

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The role of Smart Leadership in Enhancing Talent Management An analytical study of the opinions of a sample of administrative leaders in the General Directorate of Education in Nineveh Governorate

Apr 1, 2024

Journal NTU Journal for Administrative and Human Sciences

DOI https://doi.org/10.56286/ntujahs.v4i2

The current research aims to test the correlation and influence relationship between smart leadership with its dimensions represented by (spiritual intelligence, rational intelligence, emotional intelligence) and talent management with its dimensions represented by (attracting talents, retaining talents, developing talents, managing and evaluating talents) in the General Directorate of Education in Nineveh Governorate. And the analytical approach was adopted for the data collected from a sample of (42) leaders, through a questionnaire prepared for this purpose. And the ready-made statistical software (SPSS V.26) was adopted in testing the research hypotheses, and it reached several results, the most important of which is the existence of significant correlations and influence between smart leadership in terms of its dimensions (combined and individual and the enhancement of talent management in the researched organization, and in a manner that presented several necessary proposals for the organizations in general and the researched in particular with regard to the two research variables and the relationship between them