The impact of strategic intelligence elements on the applicability of the Enterprise Resource Planning system

Oct 28, 2021

Journal مجلة جامعة الانبار للعلوم الادارية والاقتصادية

publisher جامعة الانبار

DOI http://dx.doi.org/10.56286/ntujahs.v3i1.335

Issue 3

Volume 13

Abstract: This study aims to know the extent to which the elements of strategic intelligence contribute to the possibility of applying the enterprise resource planning (ERP) system, where the descriptive and analytical approach was followed in the study and a questionnaire was developed to determine the extent of this contribution or not, and this was done by studying the strategic intelligence and its elements represented by (forecasting, systemic thinking, strategic vision, motivation, and partnership) and showing its impact on the application of the ERP system. Based on a basic problem that lies in the extent to which the elements of strategic intelligence contribute to the application of the ERP system, this study included the company’s board of directors and the managers of its units and departments as the intentional selected sample. They have a significant impact on the application of the ERP system in the organization of the research sample, which makes it imperative for the researched organization to adopt it significantly and accurately, and based on the conclusions, a set of recommendations were formulated.

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The Role of Core Capabilities in Achieving the Entrepreneurial Orientation

Jan 2, 2023

Journal NTU JOURNAL FOR ADMINISTRATIVE AND HUMAN SCIENCES

publisher northern technical university

DOI http://dx.doi.org/10.56286/ntujahs.v3i1.335

Issue 3

Volume 1

The current study aims to demonstrate the role of core capabilities in achieving the entrepreneurial orientation of the organization, by studying the core capabilities with their dimensions (technology management, empowerment, cooperation, human capital, distinctive capabilities) and showing the impact of these dimensions in achieving the entrepreneurial orientation, and starting from the basic problem Which is represented in the extent of the contribution and role of the dimensions of core capabilities in achieving the entrepreneurial orientation, as this study included the deanship, assistants, heads of departments and teachers in the Administrative Technical College as they were the selectedsample for this study, and through the use of the questionnaire form to know the extent of the existence of this role or not, and thus the study reached a group One of the most important conclusions is that the core capabilities of the organization can be accurately determined through the participation of all its departments and units, and the pioneering approach is an essential element in achieving economic development, due to the expansion and development it allows in business and projects, whether industrial, commercial or service, which drives the development process in countries towards prosperity, In addition to the need for the college administration to care about and embrace distinguished capabilities and work to give the pioneering managers the opportunity to take their leading positions and work to motivate them in order to provide an outstanding service in their field of work.

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The Role of Green Supply Chains in Enhancing Sustainable Marketing: An Exploratory Study at Rovian Mineral Water Company in Duhok Governorate

Jan 1, 2024

Journal Economics: Yesterday, Today and Tomorrow

publisher Economics: Yesterday, Today and Tomorrow

DOI http://dx.doi.org/10.34670/AR.2024.38.61.050

Issue 14

Volume 1

The current research aims to identify green supply chains and their role in promoting sustainable marketing in organizations by enhancing their production and marketing performance in order to preserve the environment and people, and working to enhance their competitive capabilities by keeping pace with modernity and changes in the external environment surrounding and affecting them, which would be reflected in enhancing activities of Sustainable marketing, two basic hypotheses were formulated: There is a significant relationship between green supply chains and sustainable marketing, and there is a significant effect of green supply chains on sustainable marketing in all its dimensions combined. The research used the descriptive analytical method to extract the results of the relationships and effectiveness between the independent and dependent variables. This was done by adopting a questionnaire that included a five-point Likert scale, which was distributed to a sample of individuals working at the Ruffian Mineral Water Company in Dohuk Governorate. The research reached a number of conclusions, the most important of which was: Green supply chains play a prominent role in improving marketing and competitive capabilities, as well as promoting sustainable marketing represented by its marketing mix. A number of proposals were also presented, including production and marketing organizations must keep pace with the external changes surrounding them. Especially the technical ones and meeting the needs and desires of customers in accordance with contemporary marketing trends, given that the customer is the basic base in achieving the organization’s goals of profitability, growth and continuity in the market.

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