The role of e-marketing in adopting the requirements of the blue ocean strategy an exploratory study of the opinions of managers at Carrefour Company

Jan 25, 2023

Journal BALTIC JOURNAL OF LAW & POLITICS

publisher The Mattingley Publishing CoA Journal of Vytautas Magnus University., Inc.

DOI DOI:10.2478/bjlp-2023-0000072

Issue 3

Volume 16

The study aimed to measure the effect of e-marketing as an independent variable represented by its dimensions (website design, electronic advertising, customer service, electronic business security) in the requirements of the blue ocean strategy as a dependent variable represented by its dimensions (Create, reduction, increase, exclusion) in Carrefour company. Information was collected through a questionnaire distributed to a sample of (70) respondents from the administrative leaders in the Carrefour company. The collected data were analyzed by adopting descriptive and analytical statistical methods. And Through the statistical results, a set of conclusions were reached that confirm that the researched organization possesses a perception and understanding of the dimensions expressing both e-marketing and the requirements of the blue ocean strategy, as well as submitting proposals that emphasized the need to increase the care of managers in Carrefour in e-marketing to reach the ocean strategy blue.

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The Relation Between the Technological Change and the Operational Performance from 2011 to 2017: A Case Study in Karwanchi Company for Mineral Waters and Juices

Mar 23, 2020

Journal test engineering and management

publisher The Mattingley Publishing Co., Inc.

Volume 83

Measuring Performance is one of the important things for managers to know the level of achieving the goals of the organization which contributes to its suitability and existence. Considering this, this paper tries to reveal the appropriate scientific measures to measure the technological changes and operations performance and to show the nature of the relationship between these two things in Karwanchi company for mineral waters and juices. To answer the questions, a set of hypotheses were set in relation to the different variables. The data were collected from the company’s records of the studied variables. The researchers then used mathematical equations to measure the technological change and the operations performance in the studied company. Moreover, they also used SPSS V.24 to measure the nature of the correlation of the variables. This study concluded that there is a negative and positive correlation between technological changes and operations performance for all dimensions which contributed to supporting the operations performance in the studied organization whether it was inverse or direct correlation. One of the most important recommendations presented here is that the company needs to decrease the time of the production cycle and to better use the production elements and also to better utilize the machinery and equipment within the time limit for the productivity in order to improve production operations.

ادارة الجودة الشاممة اداة لتعزيز مرتكزات الصيانة المنتجة الشاملة

Jul 1, 2019

Journal Al-Anbar University Journal of Economic & Administration Sciences

publisher Al-Anbar University

Issue 26

Volume 11

In our current study, we seek to highlight the role of TQM with its necessary requirements as a tool to promote the application of Total productive maintenance platforms, considering that these two variables from the holistic point of view represent the way to distinguish the performance of organizations and hence their competitiveness in the midst of the Red Ocean.(7) organizations in the iron and steel sector especially since this study is the first in the surveyed sector. Z limit For researchers In our study, we interviewed interviewees represented by heads of departments and divisions, their assistants, experts and specialists in the field of maintenance and quality, as well as the questionnaire in both Arabic and English languages to match the language of the respondents (102)

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