Raghad Essam Raad is an Assistant Lecturer in Business Administration, holding a Master’s degree in Business Administration with a specialization in Marketing Management. She was awarded the academic title of Assistant Lecturer in 2024. Her academic interests focus on marketing, particularly consumer behavior analysis and digital marketing strategies. She is committed to advancing knowledge in the field of modern marketing and contributing to both academic and practical understanding of contemporary business environments. She can be reached via her academic email: raghad.essam@ntu.edu.iq
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