Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is an undergraduate degree that provides a strong foundation in modern business concepts and management practices. This program focuses on developing analytical, managerial, and leadership skills, enabling graduates to understand the business environment and make strategic decisions effectively.
The BBA curriculum covers a wide range of subjects, including marketing, finance, human resource management, accounting, entrepreneurship, and organizational behavior. This diverse knowledge equips graduates with the flexibility to pursue careers in various industries such as banking, corporate management, government institutions, and consulting.
A BBA degree serves as an excellent starting point for those looking to build a successful career in business and management. It also prepares students for further studies, such as a Master of Business Administration (MBA) or specialized certifications in different business fields.

Master of Business Administration

The Master of Business Administration (MBA) is an advanced degree in business management designed to develop leadership and strategic decision-making skills. This program provides in-depth knowledge in areas such as strategic planning, marketing, financial analysis, and operations management, enabling graduates to drive organizational growth and make informed business decisions.

An MBA is an ideal choice for ambitious managers and entrepreneurs seeking to enhance their ability to analyze markets, manage teams, and improve business performance. It also opens doors to a wide range of career opportunities in industries such as consulting, finance, technology, and project management.

Phd Business Administration

The impact of experiential marketing dimensions on the purchase decisions of generation z: An analytical study of a sample of university students from generation z in Salah al-din governorate

Journal International Journal of Research in Marketing Management and Sales

publisher International Journal of Research in Marketing Management and Sales

DOI https://doi.org/10.33545/26633329.2025.v7.i2f.327

Issue 7

Volume 2

This study aims to examine the impact of experiential marketing dimensions on purchase decisions among Generation Z, which is considered one of the most influential customer segments in contemporary digital markets. The study adopted a descriptive-analytical approach, and data were collected through a structured questionnaire distributed to a sample of (411) Generation Z participants. The experiential marketing respondents as independent variable, while purchase decisions represented the dependent variable. Data were analyzed using SPSS (Version 26), employing correlation and linear regression analyses. The findings reveal statistically significant and positive relationships between all experiential marketing dimensions and purchase decisions among Generation Z at a significance level of (P<0.05). Moreover, the research data shows that both Feel Marketing and Act Marketing were among the most influential of the EM dimensions influencing Gen Z's purchasing decisions; which is consistent with Gen Z's emotional response to marketing experiences and their desire for an active participatory role within the consumption experience. The study concludes that experiential marketing represents an effective strategic approach for influencing purchase decisions among Generation Z. Accordingly, it recommends that organizations adopt integrated experiential marketing strategies focused on creating meaningful, interactive, and value-driven consumer experiences to enhance purchase decision effectiveness and foster long-term relationships with this generation.

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The Effectiveness of Guerrilla Marketing Strategies in Enhancing the Competitive Position of Local Travel Agencies: An Analytical Study of the Tourism Sector in the City of Samarra

Journal South Asian Research Journal of Business and Management (SARJBM)

publisher South Asian Research Journal of Business and Management (SARJBM)

DOI https://doi.org/10.36346/sarjbm.2025.v07i05.006

Issue 5

Volume 7

This study aims to identify the impact of guerrilla marketing dimensions on enhancing the competitive position of local travel and tourism companies in the city of Samarra. To achieve this objective, seven main dimensions of guerrilla marketing were identified: ambient marketing, ambush marketing, stealth marketing, sensory marketing, viral/buzz marketing, graffiti advertising, and word-of-mouth (WOM) marketing, which represent the independent variables. The competitive position represents the dependent variable of the study. The researchers adopted the descriptive-analytical approach and designed a special questionnaire to measure the research variables after presenting it to a group of professors and experts to ensure its validity and reliability. The value of Cronbach’s Alpha coefficient reached (0.879), indicating a high level of internal consistency. A total of (50) questionnaires were distributed to employees of travel and tourism agencies operating in the city of Samarra, all of which were retrieved and found valid for statistical analysis. Using (SPSS Ver. 26), both descriptive and inferential analyses were conducted, including correlation and simple and multiple linear regression analyses. The results revealed a significant and positive correlation and impact between the dimensions of guerrilla marketing and the competitive position, indicating that adopting these strategies contributes to enhancing the agencies’ ability to compete in the local tourism market. The study concluded with several recommendations, most notably the need to encourage travel and tourism agencies to use creative, low-cost marketing methods, adopt guerrilla marketing strategies that suit the characteristics of the local market, and promote a culture of marketing innovation among management and employees due to its direct impact on improving the agency’s competitive position.

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The Role of Strategic Clarity in Enhancing Organizational Prestige: An Analytical Study of the Perceptions of a Sample of Employees at the Technical Institute Al-Dour

Journal American Journal of Economics and Business Management

publisher American Journal of Economics and Business Management

DOI https://doi.org/10.31150/ajebm.v8i9.3960

Issue 8

Volume 9

The current study aims at examining the contribution of strategic clarity in improving organizational prestige among a sample of employees at the Technical Institute / Al-Dour. To achieve the objectives and test its hypotheses, the researchers developed a conceptual research framework illustrating the logical relationships among the research variables and their dimensions. A descriptive-analytical method was employed to analyze the data and address the research problem. A questionnaire was employed as the primary tool for obtaining field data. The Technical Institute / Al-Dour was selected as the research field, with a sample of 150 employees, of which 120 valid questionnaires were suitable for statistical analysis. The study reached several findings that supported its hypotheses, the most significant of which was the presence of a statistically significant relationship among the dimensions of strategic clarity and the enhancement of organizational prestige at the institute. This relationship was strong and positive, including at the sub-dimension level.

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The impact of enlightened marketing in reducing cognitive dissonance an analytical study of the opinions of a sample of customers of the travel and tourism companies in Baghdad

Journal Asian Journal of Management and Commerce

publisher Asian Journal of Management and Commerce

DOI https://doi.org/10.22271/27084515.2025.v6.i2b.648

Issue 6

Volume 2

The current study aims to analyze the impact of enlightened marketing, with its various dimensions, on cognitive dissonance among customers of tourism companies in Baghdad. The importance of this topic stems from its vital role in strengthening the relationship between the customer and the service organization, by reducing the doubts and psychological distress that may arise after making a purchasing decision. The study relied on a descriptive analytical approach, and a questionnaire was used as the primary tool to collect data from a field sample within tourism companies. The data were analyzed using appropriate statistical methods. The results revealed a significant inverse correlation between Enlightened marketing, with its various dimensions (customer-oriented marketing, innovative marketing, and societal marketing), and cognitive dissonance. The study also showed that the "customer-oriented marketing" dimension was the most influential in reducing levels of cognitive dissonance, followed by societal marketing, then innovative marketing. The study recommended the adoption of an informed marketing model that emphasizes transparency and ethical values, along with the development of tools to measure cognitive dissonance and interact with customers to enhance their satisfaction and trust in the organization.

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تقييم تجربة الحكومة العراقية الالكترونية حسب تقارير الامم المتحدة

Journal مجلة جامعة كركوك للعلوم الإدارية والاقتصادية

publisher مجلة جامعة كركوك للعلوم الإدارية والاقتصادية

Issue 2

Volume 12

يسعى الباحث من هذا البحث الى تحديد مدى فاعلية تقانة الحكومة الالكترونية في العراق حسب تقارير الأمم المتحدة باعتبارها تقانة مهمة وحديثة وغير مكلفة لتقديم خدمات للمستفيدين بسهولة ويسر وباقل تكلفة وجهد، وقد قارن الباحث نتائج تطبيق تقانة الحكومة الالكترونية في العراق للفترة (۲۰۱۲ - ۲۰۲۰) حسب تقارير الأمم المتحدة ومدى فاعليتها وفق المعايير الموضوعة من قبل اللجنة، وقد توصل الباحث الى عدة نتائج من اهمها ان تطوير تقانة الحكومة الالكترونية كانت متذبذب بين الصعود والهبوط الا ان عام ۲۰۲۰ كان الأفضل بين الأعوام المبحوثة، وتبقى مشكلة تنمية تقانة الحكومة الالكترونية في العراق متأثرة بعنصري الرأس المال البشري ومؤشر الخدمة الالكترونية اللذان يحتاجان عمل وجهد أكبر، وقد اقترح الباحثان على الجهات المختصة في العراق عدة اقتراحات أهمها اقامة دورات وبرامج تدريبية للموظفين حول استخدام تقنيات الحاسوب وشبكات الانترنيت في كل دوائر الدولة، واقامة نفس الدورات لعامة المواطنين من خلال دوائر وزارة الشباب والرياضة لنشر هذه الثقافة بين المواطنين وبالتالي انجاح هذا المشروع.

Social Media Marketing Versus Conventi0nal Marketing In The Motor Industry

Journal Journal of Contemporary Issues in B usiness and Government

publisher جامعة تكريت كلية الإدارة والاقتصاد

Issue 1

Volume 27

Social media has made as the depicting plan in the most recent decade and keeps adjusting correspondence and connection between people, frameworks, government and business. Bosses and supporters are grapping with the basic effect of the quickly pushing social media on viral customer conveyed substance, and its effect on surrounding consumer affirmations and the steadily changing scenes for the creation business cases to proactively connect with associates. The effect of social media on marketing from brand building, exchanges and raising to customization and customer obligation. The ascent of the Internet and Social media specifically into the more extensive cultural setting, which happened simultaneously with the progression ihn and well known reception of data innovation.

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دور المسار الوظيفي في تعزيز القوة التنظيمية دراسة استطلاعية لآراء عينة من موظفي الشركة العامة لصناعة الأدوية والمستلزمات الطبية في سامراء

Journal مجلة تكريت للعلوم الإدارية والاقتصادية

publisher جامعة تكريت كلية الإدارة والاقتصاد

Issue 49

Volume 16

يهدف هذا البحث إلى التعرف على علاقة وأثر المسار الوظيفي في تعزيز القوة التنظيمية بأبعادها القوة الشرعية، قوة المكافأة ، قوة الخبرة، قوة المرجعية لدى عينة من موظفي الشركة العامة لصناعة الأدوية والمستلزمات الطبية في سامراء، ولتحقيق أهداف البحث، فقد تم تصميم استمارة اعدت لهذا الغرض بعد عرضها على بعض اساتذة الاختصاص لإضفاء صفة الثبات والصدق عليها، إذ تم توزيعها على عينة بلغت (٥٠) فرد من مسؤولي وموظفي الشركة، وقد تم استردادها كلها وبعد استخدام برنامج الحزمة الإحصائية (SPSS) تم اجراء التحليل الاحصائي اللازم إذ توصل البحث الى مجموعة من الاستنتاجات أهمها ثبوت صحة فرضية التأثير التي مفادها وجود تأثير للمسار الوظيفي على تعزيز القوة التنظيمية للشركة المبحوثة. واختتم البحث بمجموعة من التوصيات أهمها: ضرورة تقديم التسهيلات المطلوبة للأفراد من أجل بلوغهم المسار الوظيفي الذي تم تحديده وحث المدراء المباشرين بتوفير المعلومات الضرورية لمرؤوسيهم عن خطوات سير كل مسار وظيفي.

The reality of total quality management and its relationship to organizational change - A study applied for the opinions of a sample from the academic staff at Samarra University

Journal Opción

publisher Opción

Issue 90

Volume 35

The aim of this study was to identify the attitudes of the academic staff towards the reality of applying total quality management at Samarra University, and that is by focusing on the total quality management standards in the university (Focus on students, organizational culture, process design, support to senior quality management, continuous improvement, quality assurance), and then defining the relationship of total quality management to organizational change at the university, and academic leaders were represented by the deans of colleges and their assistants and heads of scientific departments in it as a sample for study, the number of (47), and the number of forms retrieved and valid for statistical analysis (41) form, the researcher then used the questionnaire as a main tool to collect data and information. Has been used the program (SPSS V.24) for data analysis was based on the simple linear regression test and correlation coefficient, and the results of the study showed that the academic staff’s attitudes toward total quality management applications were high in six elements, and neutral in two elements of total quality management, the study also showed that the attitudes of the academic staff towards implementing the organizational change were high, and there is a correlation and significant effect between the study variables. and from the reality of the results reached, a set of recommendations aimed at disseminating the culture of total quality in the university was used and used for the success of implementing organizational change.

مدى توفر متطلبات تطبيق الإدارة الالكترونية في الجامعات دراسة استطلاعية في جامعة تكريت

Journal مجلة جامعة كركوك للعلوم الادارية والاقتصادية

publisher مجلة جامعة كركوك للعلوم الإدارية والاقتصادية

Issue 2

Volume 5

إن من أهم الأهداف التي يسعى البحث إلى تحقيقها هو التعرف على مدى توافر متطلبات تطبيق الإدارة الإلكترونية وبما يتناسب مع بيئة الميدان المبحوث من خلال انموذج البحث المقدم كمحاولة فكرية لمعالجة مشكلته وتحقيق مراميه ، كما تنبع اهميته من كونه يتناول بحث منظمة لذلك 6 تعليمية مهمة لما لها من اهمية في تنمية اجيال المستقبل الذين يشكلون اهم مورد للبلد ينبغي النهوض بها نحو المستوى الأفضل ، وتكونت عينة البحث من (۳۹) فرداً وجرى اختبار فرضية البحث الرئيسية باستخدام المختبر الاحصائي (T-Test) وخلص البحث إلى مجموعة من الاستنتاجات ولعل من اهمها: هنالك تفاوتاً معنوياً في توفر متطلبات تطبيق الإدارة الإلكترونية في المنظمة المبحوثة مما يؤشر عدم كفاءة وفاعلية التطبيق مالم يتم الاهتمام بتوفير كافة المتطلبات. وقدم الباحثين مجموعة من المقترحات من أهمها: ضرورة إدراك المنظمة المبحوثة بان متطلبات تطبيق الإدارة الإلكترونية هي حزمة متكاملة و متوافقلا ينبغي الاهتمام ببعض متطلباتها دون الأخرى لان ذلك لا يخدم اهداف المنظمة في السعي نحو تطبيق الإدارة الإلكترونية.